Director of Public Relations and Marketing
Strategic public relations and marketing have helped propel Lewis Ginter Botanical Garden to a top garden tourism destination and international recognition.
Beth Monroe has led public relations and marketing efforts since 1998 as Lewis Ginter Botanical Garden has grown and reached out to engage and attract audiences. She is committed to the Garden’s mission of education and passion for connecting people and plants to improve communities. The community recently showed its appreciation by voting Lewis Ginter Botanical Garden one of the top botanical gardens in the country in USA Today’s 10Best Public Gardens contest.
Beth has presented on the topic of garden tourism at American Public Garden Association and Garden Tourism Conferences. She spearheads the Richmond Garden Trail, a tourism initiative promoting gardens in Richmond, Va. In this role, she works with multiple partners to create a ready-made itinerary of garden-related sites and experiences which may be viewed at richmondgardentrail.org.
Beth’s educational background includes a bachelor of arts in communication from James Madison University and a master of science in corporate and professional communication from Radford University. Her graduate studies included a semester abroad in Salzburg, Austria, enabling her to travel and do thesis research in Hungary and the Czech Republic.
Beth is a board member of the Public Relations Society of America Richmond Chapter and she represents the Garden with membership in the Greater Richmond Tourism Association and as a board member for the Lakeside Business Association.